Mindfully Brand and UX refresh
The biggest meditation app in Swedish wanted to refresh their brand and product as part of their 5-year anniversary. They brought me in as a freelance designer to help elevate the experience and steer the app toward a more modern, warm and playful expression rooted in Scandinavian calm.
UX design
UI design
Branding
Process & Solution
I carried out a full UX audit, restructured the information architecture and improved key user flows to make the app easier and more intuitive to use. Alongside this, I refreshed the visual identity - shaping a brand that feels more human, warm and gently playful, while staying true to their Scandinavian roots.
